Pioneer Groups – Researcher’s Blog, Sheffield Session 3

Yesterday we had our third Pioneer Group session in Sheffield; our experts were Jim and Ben from Designit Design Consultancy in London. Jim gave a presentation about design before the group took him through the NANA system. The second half of the session was dedicated to negotiating which ideas the group most wanted in the re-design of the system. These included a possible application for the iPad and a wristband that collated data on exercise and food consumption. The group said that simplicity and benefits for the user were key to a good design. They certainly had lots of great ideas and it will be interesting to see what Jim and Ben come back with when they do our marketing session in week six.

Sarah

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